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Amma was born from a dream of Luisella Zeppa designer, lawyer and mother of four sons 
(Amma for this reason, it means "mother") always passionated about fashion.

Luisella is inspired by sketches left by her grandmother,
who used to work in sisters Fontana's Atelier.

She constantly nourishes her inspiration with travels, research,
daily observation for nature and society that evolves everyday.
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Amma always chooses great quality materials
that last a lifetime and a design that goes
beyond the fashion tren
d for an experience
that is above the rest.


All bags reflect modernity, but at the same time they are produced by craftsmen that keep following old family's tradition, always paying
extra attention 
at details and finishes
of each single product.
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